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No pain, no gain

Written by Michelle Crorie for Insurance Day - reproduced with the kind permission of Informa

The Olympics have finally arrived and elite athletes from across the world have gathered in London. Given the profile of the event, athletes will push themselves through considerable pain to participate.

We have already seen Team GB struggling with injuries to triple jumper Phillips Idowu, runner Hannah England and javelin thrower Goldie Sayers. Published advice from top athletes is to run through the pain. We can be sure, then, a good number of athletes will be competing carrying injuries, both old and new. Some, such as Paula Radcliffe, may not recover.

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