Shamma Biny Sied

Full Profile

Shamma supports clients seeking advice on market entry and compliance issues, as they seek to navigate complex legal and regulatory frameworks in the region. Shamma has advised clients operating in the aviation, education, healthcare, hospitality, real estate, retail and consumer, and technology sectors. She has worked on a number of projects for the launch of emerging technologies with a focus on data protection and consumer protection issues. 

Shamma has also worked with regional and multinational corporations on commercial intellectual property matters across the UAE and GCC region, including the licensing and commercialisation of trade marks and copyright works in compliance with regional regulations.

Shamma is admitted as a solicitor in England and Wales and has a diverse legal background spanning both civil and common law systems. She completed the Graduate Diploma in Law (GDL) from the BPP Law School in London, UK and has a Bachelor of Laws degree (LLB) from Sorbonne University Abu Dhabi, UAE in 2021. 

Shamma is fluent in English, Arabic, and French. 

Experience

• Advising a multinational technology corporation specialising in consumer electronics, cloud computing, computer software, and artificial intelligence (AI) on the launch of their technology in the Middle East, assisting with regulatory compliance assessments for their innovative AI-driven tools and platforms to ensure full compliance with regional legal frameworks.
• Advising a Saudi-based bank with a data protection compliance project, focusing on preparing amendment agreements for all contracts with service providers and third parties, ensuring alignment with the Kingdom of Saudi Arabia (KSA) data protection laws.
• Advising a global pet food manufacturer and supplier with the launch of a new product line in the Middle East, analysing applicable standards and regulations, and providing detailed guidance on obtaining the required licenses and permits for legal market entry.
• Advising an international entity on the packaging and labelling requirements for cosmetics and beauty products, ensuring compliance with United Arab Emirates (UAE) laws to facilitate smooth market entry and regulatory approval.
• Advising an international entity based in the UAE on the risks associated with copyright infringement in their marketing strategies, offering preventive measures to mitigate legal exposure.
• Advising international companies on the implications of cybercrime laws in the UAE, particularly concerning social media usage and digital platforms, to help them mitigate legal risks.
• Advising a regional entity on the legal implications of onboarding e-signature technology, ensuring compliance with UAE regulations regarding electronic transactions.
• Advising an international automotive company with ensuring their connected cars technology adheres to UAE laws and regulatory requirements for data protection and smart vehicle use.
• Advising a leading technology company on the local data center requirements in KSA, ensuring compliance with the relevant regulations.