Global law firm Clyde & Co has advised the Founder of TOH Public Relations (TOH PR) on its merger with PRCO Group. The merger will result in a global network of over 100 communications professionals, offering best-in-class consumer campaigns to a world-class client portfolio across offices in London, Dubai, Hong Kong, Milan, Moscow, Munich, Paris and Shanghai.
Clyde & Co acted as sole counsel to the Founder of TOH PR on all aspects of the transaction, including drafting and negotiating the key transactional documents, as well as providing strategic corporate structuring and tax advice.
TOH PR is an award-winning consumer communications agency based in Dubai that operates across the Middle East. Headquartered in the UK, PRCO Group is a global communications group and one of the world’s largest privately-owned communications firms specialising in the travel, real estate and luxury lifestyle sectors, with eight offices worldwide.
Naji Hawayek, Corporate Partner at Clyde & Co in Dubai, comments: "The digital communications sector is a major driver of growth. This deal illustrates how time is ripe for investors forming alliances in this segment across the Middle East".
Sophie Toh, Founder and CEO of TOH PR, comments: "After nearly ten years of success in the GCC, this partnership with PRCO is an exciting next step. Joining PRCO will open up a raft of opportunities for both sides, allowing clients and the teams alike to capitalize on dynamic new horizons."
The Clyde & Co team was led by Naji Hawayek and Nisha Johar (Associate - Corporate).
Clyde & Co has forged a reputation as a go-to firm for M&A and JV transactions, with the largest corporate practice in the Middle East with 25 partners and over 70 experienced lawyers. Clyde & Co has assisted clients in realising their investments, gaining access to new markets through organic growth/strategic acquisitions and in achieving their corporate objectives for 30 years in its key focus sectors.
Clyde & Co has the largest presence and is one of most experienced international law firms in the Middle East with over 48 partners and 400 staff, based full time in Abu Dhabi and Dubai in the UAE, Doha in Qatar, Muscat* in Oman and Riyadh in Saudi Arabia, providing a full-service commercial offering of local specialists across most business sectors and practice areas.
*Office of Fatma Al Mamari Advocacy and Legal Consultancy Firm, in association with Clyde & Co.