Intellectual Property
Cross-border trademark protection: challenges and opportunities for Tanzanian businesses
We work with clients to develop brand protection strategies that complement their business and support their commercial success
Our trademarks and brands team advises clients on global brand protection strategies, including undertaking clearance searches, the launch of new brands, the appropriate corporate structures for holding intellectual property rights, the review of partner and franchising agreements, the use of the International Trademark System, and the enforcement of trademarks and rights in goodwill. In addition, our team of trademark lawyers are well-versed in trademark and branding disputes, and where possible, we will always seek a resolution without the expense of court or tribunal proceedings. However, when an impasse is reached, our team has extensive experience in trademark, passing off and licence proceedings before national courts, regional intellectual property registries and arbitral forums.
In the Middle East, our substantial trademark team combines the experience of specialist practitioners with local practitioners who have truly in-depth knowledge of the region. We ensure that trademark applications are prepared with due consideration to the practices of regional trademark offices and the practical realities of enforcement, which can often result in small, but important changes being made to an application to meet local standards. The same principles hold true on more substantive matters such as oppositions and cancellation actions.