Our trade marks & brands team advises on multi-jurisdiction strategies
Our trade marks & brands team advises clients on global brand protection strategies, including undertaking clearance searches, advising on the launch of new brands, review of partner and franchising agreements, and the enforcement of trade marks and rights in goodwill.
Our intellectual property lawyers are well-versed in trade mark and branding disputes. Where possible, we will always seek to resolve disputes without the expense of court proceedings. However, for when an impasse is reached, our team is drawn from some of the world's pre-eminent IP litigation firms with extensive experience of trade mark, passing off and licence proceedings before national courts, regional IP registries and arbitral forums.
In the Middle East, our substantial trade mark team combines the experience of specialist practitioners with local practitioners who have truly in depth knowledge of the region.
We ensure that trade mark applications are prepared with due consideration to the practices of regional trade marks offices and the practical realities of enforcement. This can often result in small, but important changes being made to an application in order to meet local standards. The same principles hold true on more substantive matters such as oppositions and cancellation actions.
Our team in China is able to provide unparalleled IP insights and advocacy services to international businesses with interests in Greater China, through our longstanding dialogue and collaboration with international IP advocacy groups in China and overseas.