Combining specialist IP practitioners with local on the ground expertise to advise on multi-jurisdiction brand strategies.
Our offices advise on global brand protection strategies, including undertaking clearance searches, advising on the launch of new brands, review of partner and franchising agreements, and the enforcement of trade marks and rights in goodwill.
Our lawyers are well-versed in trade mark and branding disputes. Where possible, we will always seek to resolve disputes without the expense of court proceedings. However, for when an impasse is reached, our team is drawn from pre-eminent IP litigation firms with extensive experience of trade mark, passing off and licence proceedings before national courts, regional IP registries and arbitral forums.
In the Middle East, our substantial trade mark team combines the expertise of specialist practitioners, recruited from some of the world's leading international IP firms, with local practitioners who have truly in depth knowledge of the region.
We ensure that trade mark applications are prepared with due consideration to the practices of regional trade marks offices and the practical realities of enforcement. This can often result in small, but important changes being made to an application in order to meet local standards. The same principles hold true on more substantive matters such as oppositions and cancellation actions.