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Our trade marks & brands team advises on multi-jurisdiction strategies

Our trade marks & brands team advises clients on global brand protection strategies, including undertaking clearance searches, advising on the launch of new brands, review of partner and franchising agreements, and the enforcement of trade marks and rights in goodwill.

Our intellectual property lawyers are well-versed in trade mark and branding disputes. Where possible, we will always seek to resolve disputes without the expense of court proceedings. However, for when an impasse is reached, our team is drawn from some of the world's pre-eminent IP litigation firms with extensive experience of trade mark, passing off and licence proceedings before national courts, regional IP registries and arbitral forums.

In the Middle East, our substantial trade mark team combines the experience of specialist practitioners with local practitioners who have truly in depth knowledge of the region.

We ensure that trade mark applications are prepared with due consideration to the practices of regional trade marks offices and the practical realities of enforcement. This can often result in small, but important changes being made to an application in order to meet local standards. The same principles hold true on more substantive matters such as oppositions and cancellation actions.

Our team in China is able to provide unparalleled IP insights and advocacy services to international businesses with interests in Greater China, through our longstanding dialogue and collaboration with international IP advocacy groups in China and overseas.

Our Trade Marks & Brands Work

  • Moyen-Orient
  • Royaume-Uni & Europe
  • Global hotel group trade mark portfolio

    Managing a global hotel groups trade mark portfolio in 35 countries, and providing related advice to the management teams on brand strategy and implementation.

    United Arab Emirates

    Middle Eastern airline trade mark portfolio

    Handling a Middle Eastern airlines' extensive trade mark portfolio globally, including protecting its core brands in over 60 jurisdictions.

    United Arab Emirates

    Cross-jurisdictional trade mark disputes

    Management of cross-jurisdictional disputes involving opposition/cancellation proceedings for a number of clients, some resolved through co-existence, others through decisions from the TM authorities.

    United Arab Emirates

    Trade mark portfolio management

    Portfolio management of a considerable number of trade mark portfolios on a national, regional and international basis.

    United Arab Emirates
  • Trade mark 'threats' claim before the English High Court

    Representing a Dubai-based investment company in a claim before the English High Court to restrain unjustified threats of trade mark infringement proceedings

    United Kingdom

    Acting for cosmetic medical clinics in Copyright and trademark infringement

    Defending a leading chain of UK cosmetic medical clinics against a claim for copyright infringement, trade mark infringement and passing off

    United Kingdom

    Appeal against invalidity of EU trade mark

    Representing Regent University, a leading US educational institution, on an appeal to the General Court of the European Union from a decision of the OHIM (EU trade mark office) Board of Appeal relating to the validity of a trade mark

    United Kingdom

    Representing Mermeren Kombinant AD in trade mark infringement proceedings

    Bringing trade mark infringement proceedings on behalf of Mermeren Kombinat AD, the global leader in extracting and processing snow-white marble, in the English courts against Fox Marble Limited

    United Kingdom

Find an expert

Sophie Ashcroft
Sophie Ashcroft

Senior Associate

Ralph Cox
Ralph Cox

Partner

Mark Devaney
Mark Devaney

Partner

April Ernest
April Ernest

Associate

Nicole Giblin
Nicole Giblin

Senior Associate

Yan Gong
Yan Gong

Head of Trade Marks

Nerina Higgs
Nerina Higgs

IP Operations Manager

James Holmes
James Holmes

Partner

Maria Kitambi
Maria Kitambi

Associate

Imani Mselle
Imani Mselle

Associate

Tenda Msinjili
Tenda Msinjili

Partner

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